The 70s were a dazzling decade for makeup, characterized by bold colors, dramatic eyes, and a natural yet glamorous look. If you’re looking to infuse a bit of retro flair into your beauty routine, 70s makeup trends offer the perfect inspiration. Let’s dive into the iconic styles of the era and how you can recreate them today.
Face Makeup Trends
Foundation
In the 70s, the goal was to achieve a natural, flawless complexion. Foundations were typically lightweight with a dewy finish. To replicate this look, opt for a light to medium coverage foundation that matches your skin tone perfectly. Blend it well using a damp sponge for a seamless finish. For that extra touch of authenticity, you can even mix a drop of facial oil into your foundation for a subtle glow.
Blush
Blush was all about adding a healthy flush to the cheeks. Think soft, rosy hues that mimic a natural blush. Apply it generously to the apples of your cheeks and blend upwards towards the temples. Powder blush was the go-to, but you can use cream blush for a more modern take. Remember, the key is to keep it looking soft and natural.
Eye Makeup Trends
Eyeshadow
The 70s were famous for bold and vibrant eyeshadow colors. From electric blue to forest green, the eyes were a canvas for creativity. To achieve this look, choose bright, pigmented eyeshadows, and don’t be afraid to experiment with colors. Apply a light base color all over the lid, then layer with a darker shade in the crease. Blend well to avoid harsh lines.
Eyeliner
Eyeliner styles in the 70s varied from subtle to dramatic. The classic cat eye was a favorite, often paired with bold eyeshadow. To get the perfect cat eye, use a liquid or gel eyeliner to draw a precise line along the upper lash line, flicking it out at the corners. For a more dramatic look, extend the line further and make it thicker.
Mascara
Long, voluminous lashes were a must-have. To achieve this, apply multiple coats of lengthening and volumizing mascara. Start at the base of your lashes and wiggle the wand upwards to ensure even coverage. For an extra dramatic effect, consider using false eyelashes, which were very popular during the 70s.
Eyebrows
Eyebrows in the 70s were typically groomed but not overly defined. The goal was to maintain a natural shape. Use a brow pencil or powder to fill in any sparse areas, following the natural arch of your brows. Brush through with a spoolie to soften the look and keep it natural.
Lip Makeup Trends
Lipstick
Lipstick in the 70s came in a variety of bold colors, from deep reds to bright pinks. For a true 70s look, choose lipstick with a satin or glossy finish. Apply it directly from the bullet or use a lip brush for more precision. Blot with a tissue and reapply to ensure longevity.
Lip Gloss
Shiny lips were all the rage, and lip gloss was the product of choice. To achieve a perfect glossy look, apply a generous layer of clear or slightly tinted lip gloss over your lipstick. For a more modern twist, you can opt for a gloss with a bit of shimmer.
Additional Tips
Contouring
While not as prominent as today, contouring was still used to enhance facial features. Use a matte bronzer to define your cheekbones, jawline, and forehead. Blend well to avoid any harsh lines. The goal is to create subtle shadows that accentuate your natural bone structure.
Highlighter
Adding a bit of glow was also popular in the 70s. Use a highlighter on the high points of your face, such as the cheekbones, brow bone, and the bridge of the nose. This will give your skin a radiant, youthful appearance.
Popular 70s Makeup Icons
Farrah Fawcett
Farrah Fawcett’s look was iconic with her feathered hair and sun-kissed makeup. To achieve her signature look, focus on a glowing complexion, soft eyeshadow in neutral tones, and a peachy blush. Finish with a nude or peach lipstick.
Diana Ross
Diana Ross was known for her glamorous, bold makeup. To recreate her style, use vibrant eyeshadow colors, dramatic eyeliner, and voluminous lashes. Pair this with a bold lip color like red or deep plum and a touch of shimmer on the cheeks.
Modern Twist on 70s Makeup
Incorporating 70s trends into modern looks is all about balance. Mix bold eyeshadows with more neutral lip colors, or vice versa, to avoid looking too costume-like. Use modern products like long-lasting foundations, high-pigment eyeshadows, and high-shine lip glosses to bring the 70s into the present day.
The Finale
The 70s makeup trends are making a comeback, and it’s easy to see why. From bold eyes to glossy lips, there’s something for everyone. So why not take a trip back in time and try out these iconic looks? Whether you’re heading to a party or just want to switch up your daily routine, these trends are sure to make a statement.